Pool construction company
From disconnected tools to a connected operating system.
Custom CRM, project management, customer app and automation for a pool construction company.
- Industry
- Construction · Home services
- Timeline
- 2025–2026
- Services
- Business Systems · Mobile App · Web App · Automation · AI
- Stack
- Next.js · TypeScript · Postgres · Expo / React Native · Vercel · AI agents
Overview
A residential pool builder ran sales, design, permitting, construction and accounting each on their own tools — and people were the integration layer. ClawCTRL designed and built a single system around the way the company actually operates: a CRM and project-management platform for the office, a field app for reps and project managers, and a customer app where homeowners build, price and follow their own pool.
Challenge
Leads lived in one system, projects in another, schedules in a third, and customer communication across email, text and paper. Nobody could answer "what's holding up this build?" without three phone calls. Every hand-off between sales, permits, construction and accounting was a chance for something to slip.
Approach
We mapped the real workflow first — from lead to signed contract to permits, excavation, shell, tile, equipment and final — then designed one data model underneath all of it. The CRM handles pipeline, tasks, leaderboards and a live 'needs attention' feed. A build engine tracks every project through its stages with a build clock, crew planning and daily dispatch routes. The customer app lets homeowners configure and price a pool in 2D/3D, review add-ons, save a design and follow their project. Automation and AI sit across it: permit document review, follow-up nudges, and alerts when a build stalls.
Result
A connected technology ecosystem designed around the company's operational workflow — hundreds of active builds and thousands of leads managed in one place, a customer app in homeowners' hands, and a foundation that keeps absorbing new workflows instead of adding new tools.
In the product
On the phone
What we built
Not a list of features — a system.
Designed and built by Keanu Monterroso. The client's name is withheld, and the screens are recreated with sample data: every name, place, count and price shown is invented.
- CRM with pipeline, leads, tasks, leaderboard and daily workspace
- Project engine with build stages, build clock and 'stuck' detection
- Crew planner and multi-PM dispatch board with route publishing
- Customer app: build & price configurator (2D / 3D), add-ons, visualizers
- Customer project journey: status, documents, chat
- Field app for reps and PMs: leads, builds, team hub
- Permits AI: pre-submission document review
- Accounting hooks: funding, deposits, A/R visibility